See whether patients can find you
Understand where your clinic appears in local Google search and how consistently it is being shown.
See what shapes patient confidence
Review the information, reviews, photographs, services and booking routes that influence how patients view your clinic.
Know what to fix first
Receive clear priorities organised under Fix First, Improve Next and Maintain.
Start with a free visibility check
I’ll review your clinic’s publicly visible Google presence and look for obvious gaps in:
Local search appearance
Profile completeness
Reviews and patient-confidence signals
Contact and booking routes
Visible competitor pressure
You’ll receive a brief initial view of whether a full audit is worth considering.
Built from real clinic experience
Practical local visibility, shaped by clinic experience.
PractIQ was created by Wendy Cook, a clinic owner and practice manager with experience dating back to 2001.
Each review combines confirmed public evidence with a practical understanding of how patients find, compare and contact independent MSK clinics.
It is not an automated checklist or generic SEO report.
How Google decides what patients see
Google uses your Business Profile to help determine where your clinic appears in local search and Maps.
Categories, services, location, reviews and profile activity all influence how relevant and established the clinic appears.
When someone searches for your clinic by name, the profile also shows key details such as contact information, opening hours, reviews and booking options.
Why your Google Business Profile matters
For many prospective patients, your Google Business Profile is their first impression of the clinic.
Reviews, services, photographs, opening hours and booking links help them decide whether the clinic feels relevant, credible and easy to contact.
Missing, inaccurate or outdated information can create doubt and send patients elsewhere.
Who PractIQ is for?
PractIQ is designed for independent MSK clinics that rely on local Google visibility to help patients find, compare and contact them. It looks at how your clinic appears across Google Business Profile and local search, including visibility, reviews, services, competitors and booking routes.
Each review is based on confirmed public evidence and turns what is found into clear, practical priorities. The aim is not to produce a generic checklist, but to show what is working, what is being missed and what needs attention first, so clinic owners can make informed decisions about their local visibility.
Osteopathy Clinics
Solo osteopaths, group practices and osteopathy-led clinics.
Physiotherapy Clinics
Independent patient-facing physiotherapy practices.
Chiropractic Clinics
Independent clinics relying on local Google visibility.
Sports Therapy Clinics
Sports therapists and sports injury clinics with a local patient base.
Multidisciplinary Clinics
Clinics combining osteopathy, physiotherapy, rehabilitation or related services.
GBP Visibility Review
Find out whether your clinic’s Google presence is helping patients find and choose you, or creating avoidable gaps.
You’ll receive a scored report covering your Google Business Profile, local search visibility, reviews, competitor position and booking journey, with clear priorities under Fix First, Improve Next and Maintain.