Last updated: 19 July 2026
1. About this policy
This Privacy Policy explains how PractIQ collects, uses, stores and protects personal information.
It applies when you:

• visit the PractIQ website;

• submit a Free Visibility Check or another enquiry;

• purchase or use a PractIQ service;

• communicate with PractIQ;

• receive marketing communications from PractIQ;

• or otherwise provide personal information to PractIQ.

PractIQ handles personal information in accordance with applicable UK data protection law, including the UK General Data Protection Regulation, the Data Protection Act 2018 and the Data (Use and Access) Act 2025.
2. Who is responsible for your information?
PractIQ is a trading name of Wendy Cook, a sole trader.
Wendy Cook trading as PractIQ is the data controller responsible for deciding how and why your personal information is used.
Contact details:
Wendy Cook trading as PractIQ
Coventry Osteopathic & Sports Injury Clinic
312A Charter Avenue
Coventry
CV4 8DA
United Kingdom
Email: wendy@practiq.org.uk
Website: www.practiq.org.uk
3. Who this policy applies to
PractIQ provides business services, primarily to independent UK musculoskeletal clinics.
This policy may apply to:

• clinic owners;

• directors;

• partners;

• practice managers;

• practitioners;

• employees and representatives of clinic businesses;

• website visitors;

• people making enquiries;

• suppliers and professional advisers;

• and other individuals who communicate with PractIQ.

4. Personal information we collect
The personal information collected depends on how you interact with PractIQ.
Information you provide directly
This may include:

• your first and last name;

• your business email address;

• your telephone number, where supplied;

• your job title or role;

• the name and address of your clinic or organisation;

• your clinic website address;

• your clinic town or postcode;

• information entered into a Free Visibility Check or enquiry form;

• information about your clinic, services, practitioners and business priorities;

• correspondence, instructions, feedback and approvals;

• billing, invoicing and payment information;

• information needed to provide access to your Google Business Profile;

• marketing preferences;

• and records of complaints, queries or requests relating to your information.

You should not provide patient records, appointment records, confidential clinical information, passwords or other sensitive personal information unless PractIQ has expressly requested it through an agreed secure process.
Information collected when services are provided
When carrying out a Visibility Review, Fix Pack or GBP Care service, PractIQ may collect or create:

• copies of publicly available Google Business Profile information;

• public clinic website information;

• public search-result evidence;

• public reviews and owner responses;

• competitor information visible in public search results;

• screenshots and evidence records;

• audit notes, scoring records and reports;

• implementation records;

• content drafts and approval records;

• and summaries of changes made to a Google Business Profile.

Some public reviews may contain a reviewer’s name or information about their experience. PractIQ uses only the information reasonably necessary for the agreed service.
Information collected automatically
When you use the website, Wix and any enabled website tools may collect technical information such as:

• IP address;

• browser and device type;

• operating system;

• approximate location derived from an IP address;

• pages visited;

• dates and times of visits;

• referring website;

• cookie preferences;

• and information about how the website is used.

Further information is provided in the PractIQ Cookie Policy and through the website’s cookie settings.
5. How we collect your information
PractIQ may collect information:

• directly from you;

• through website forms;

• through email and other correspondence;

• during the purchase and delivery of services;

• from other people authorised to act for your clinic;

• from your clinic’s Google Business Profile;

• from your clinic website;

• from Google Search, Google Maps and other publicly available sources;

• from service providers used to operate the website and business;

• and from publicly available business directories where relevant to the service.

6. How and why we use your information
PractIQ uses personal information only where there is a lawful basis for doing so.
Responding to enquiries and Free Visibility Check requests
PractIQ uses your contact details and information about your clinic to:

• respond to your enquiry;

• carry out the limited Free Visibility Check;

• communicate the findings;

• decide whether PractIQ services are suitable;

• and provide information about relevant services you have requested.

The lawful basis is legitimate interests. PractIQ has a legitimate business interest in responding to enquiries and providing requested information.
Where you are taking steps towards purchasing a service as a sole trader, the lawful basis may also be contract, because the processing is necessary to take steps at your request before entering into a contract.
Providing paid services
PractIQ uses client and clinic information to:

• prepare and deliver GBP Visibility Reviews;

• agree the scope of a GBP Fix Pack;

• carry out agreed Google Business Profile work;

• prepare and publish approved GBP content;

• monitor routine profile activity;

• provide review-response suggestions where included;

• maintain service records;

• communicate with clients;

• and provide completion summaries and reports.

The lawful basis is contract, where the client is an individual or sole trader and the processing is necessary to provide the agreed service.
Where the contract is with a company, partnership or other organisation, the lawful basis is legitimate interests. PractIQ has a legitimate interest in communicating with the people representing that organisation and delivering the contracted service.
Managing payments and business records
PractIQ may use information to:

• issue quotations and invoices;

• receive and record payments;

• manage accounts;

• maintain transaction records;

• deal with refunds or payment queries;

• and meet tax, accounting and legal obligations.

The lawful bases are:

• contract, where processing is necessary to manage the service agreement;

• legitimate interests, in managing the business and recovering sums owed;

• and legal obligation, where records must be retained or disclosed by law.

PractIQ does not currently take card payments directly through the website. If a payment provider is introduced, this policy will be updated to identify the provider and explain how payment information is handled.
Operating and improving the website
Technical and usage information may be used to:

• operate the website;

• maintain security;

• prevent misuse;

• diagnose technical problems;

• understand how visitors use the website;

• and improve its content and performance.

Strictly necessary processing is carried out because it is required to provide and secure the website.
Where non-essential analytics or similar technologies require consent, they will be used only in accordance with the choices made through the cookie banner or cookie settings.
Protecting PractIQ’s rights and resolving disputes
Information may be used to:

• record what was agreed;

• demonstrate what work was completed;

• respond to questions or complaints;

• investigate suspected misuse;

• protect intellectual property;

• establish, exercise or defend legal claims;

• and obtain professional advice.

The lawful basis is legitimate interests in protecting PractIQ, its clients and its legal rights.
Complying with legal requirements
Information may be used or disclosed where necessary to:

• comply with tax and accounting requirements;

• respond to a lawful request from a regulator, court or public authority;

• meet data protection obligations;

• prevent or report unlawful activity;

• and comply with other legal duties.

The lawful basis is legal obligation.
Marketing
PractIQ may in future send occasional emails about:

• Google Business Profile visibility;

• clinic marketing;

• PractIQ services;

• useful guidance;

• and related updates.

Where consent is required, marketing will be sent only if you have actively chosen to receive it.
The lawful basis will normally be consent for marketing sent to individuals, sole traders and certain other business contacts.
You can withdraw consent or unsubscribe at any time by:

• using the unsubscribe link in a marketing email;

• or emailing wendy@practiq.org.uk.

Withdrawing consent will not affect processing that took place before it was withdrawn.
PractIQ may retain a minimal suppression record after you unsubscribe so that your preference can be respected and marketing is not sent to you again by mistake.
Submitting an enquiry or requesting a Free Visibility Check does not automatically add you to a marketing list.
7. Use of artificial intelligence and digital tools
PractIQ uses digital tools to support parts of its evidence organisation, analysis, report preparation and content-drafting process.
These may include services provided by:

• OpenAI;

• Anthropic;

• Google;

• and other business software providers introduced in the future.

AI-assisted outputs are not treated as a substitute for human review. PractIQ remains responsible for reviewing the evidence, applying its methodology and deciding what is included in a client report or recommendation.
PractIQ aims to limit the information entered into AI tools to business information and public evidence reasonably needed for the service.
PractIQ does not intentionally submit patient records, confidential clinical files or unnecessary sensitive personal information to AI services.
Where public reviews contain personal information, PractIQ will use only the information needed to assess the clinic’s public profile and will avoid including unnecessary personal details where reasonably possible.
PractIQ does not use personal information to make solely automated decisions that produce legal or similarly significant effects on individuals.
8. Special-category information
PractIQ does not normally need to collect special-category personal information, such as information about an individual’s health, race, religion, political opinions or sexual orientation.
However, health-related or other sensitive information may occasionally appear in public Google reviews or correspondence sent to PractIQ.
Where this occurs, PractIQ will:

• limit its use to what is necessary;

• avoid reproducing unnecessary details;

• apply an appropriate lawful condition where required;

• restrict access;

• and delete or anonymise the information when it is no longer needed.

Clients must not send patient records or confidential clinical information unless this has been expressly agreed in advance.
9. Who we share information with
PractIQ does not sell personal information.
Information may be shared with service providers where reasonably necessary to operate the website, manage the business or deliver a service.
These may include:
Wix
The website is hosted and operated using Wix. Wix may process website-form submissions, technical information, cookie choices and website-usage information.
Google
Google services may be used for:

• business email through Gmail;

• Google Business Profile access and management;

• document or file storage where enabled;

• and website or analytics services if introduced.

OpenAI and Anthropic
OpenAI and Anthropic tools may be used to support evidence organisation, drafting, analysis and report preparation.
Only information reasonably necessary for the relevant task should be used.
Payment providers
If PractIQ introduces card or online payments, the selected provider will process the payment information needed to complete the transaction.
PractIQ will update this policy when a provider is selected.
Email-marketing providers
If PractIQ introduces a newsletter or mailing list, an email-marketing platform may process names, email addresses, consent records, engagement data and unsubscribe preferences.
PractIQ will update this policy when a provider is selected.
Professional advisers
Information may be shared where necessary with:

• accountants;

• legal advisers;

• insurers;

• IT or cybersecurity advisers;

• and other professional consultants.

Authorities and legal recipients
Information may be disclosed where required to:

• HM Revenue & Customs;

• the Information Commissioner’s Office;

• courts;

• law-enforcement bodies;

• regulators;

• or other public authorities.

Business changes
If PractIQ is sold, transferred, reorganised or incorporated in the future, relevant information may be shared with professional advisers and a prospective or actual successor, subject to appropriate confidentiality and data-protection safeguards.
Service providers are expected to process personal information only for authorised purposes and to protect it appropriately.
10. International transfers
Some service providers used by PractIQ may store or process information outside the United Kingdom.
Where personal information is transferred internationally, PractIQ will take reasonable steps to ensure that an appropriate legal safeguard applies.
Depending on the destination and provider, this may include:

• a UK adequacy regulation;

• the UK International Data Transfer Agreement;

• the UK Addendum to the European Commission’s Standard Contractual Clauses;

• or another safeguard permitted by UK data protection law.

Further information about the safeguards used by a particular provider can be requested by emailing wendy@practiq.org.uk.
11. How long we keep information
PractIQ keeps personal information only for as long as it is reasonably needed for the purpose for which it was collected, including business, legal, accounting and dispute-resolution requirements.
The following periods are the normal starting position:
Free Visibility Checks and enquiries
Information relating to enquiries and Free Visibility Checks that do not become paid work will normally be retained for up to 12 months after the last meaningful contact.
It may be deleted sooner where it is clearly no longer needed.
Visibility Reviews and Fix Packs
Audit evidence, reports, correspondence, approvals and implementation records will normally be retained for three years after completion.
This allows PractIQ to answer reasonable questions about the evidence, findings and work carried out.
GBP Care
Content, approvals, activity summaries and service correspondence will normally be retained for three years after the service ends.
Contracts, invoices and financial records
Contracts, invoices, payment records and related financial information will normally be retained for at least six years after the end of the relevant accounting period, or for any longer period required by law.
Marketing records
Marketing contact information will be retained while you remain subscribed.
When you unsubscribe, PractIQ may retain a minimal suppression record for as long as reasonably necessary to ensure that your preference is respected.
Complaints and legal matters
Information connected with a complaint, dispute or legal claim may be retained until the matter is resolved and for any additional period reasonably required to protect legal rights.
Google Business Profile access
PractIQ will remove or relinquish its Google Business Profile access promptly after a Fix Pack is complete unless continued access is required for GBP Care or another agreed service.
PractIQ may keep information for longer where required by law, where a dispute is ongoing or where there is another documented and lawful reason.
12. How we protect information
PractIQ takes reasonable technical and organisational measures to protect personal information against:

• unauthorised access;

• accidental loss;

• misuse;

• alteration;

• disclosure;

• and destruction.

Measures may include:

• password-protected and encrypted devices;

• secure user accounts;

• access controls;

• multi-factor authentication where available;

• security updates;

• antivirus and malware protection;

• secure backups;

• limited access to client records;

• and the use of manager permissions rather than shared passwords for Google Business Profile access.

No internet, email or storage system is completely secure. PractIQ cannot guarantee absolute security but will take reasonable steps appropriate to the nature of the information held.
If a personal-data breach creates a risk to individuals, PractIQ will assess it and make any notifications required by law.
13. Your data-protection rights
Depending on the circumstances, you may have the right to:

• be informed about how your personal information is used;

• request access to the personal information held about you;

• ask for inaccurate or incomplete information to be corrected;

• ask for information to be deleted;

• ask for the use of your information to be restricted;

• object to processing based on legitimate interests;

• object to direct marketing;

• receive certain information in a portable format;

• withdraw consent where processing is based on consent;

• and raise concerns about automated decision-making.

These rights are not absolute. In some cases, PractIQ may lawfully continue to retain or use information.
To exercise a right, email wendy@practiq.org.uk.
PractIQ may need to request information to confirm your identity or authority before acting on a request.
There is normally no charge for exercising a data-protection right. A reasonable fee may be charged, or a request may be refused, where permitted by law because it is manifestly unfounded or excessive.
PractIQ will normally respond within the period required by data protection law.
14. Data-protection complaints
You can complain to PractIQ if you are concerned about how your personal information has been collected, used, shared, retained or protected.
Complaints should be sent to:
Wendy Cook trading as PractIQ
Coventry Osteopathic & Sports Injury Clinic
312A Charter Avenue
Coventry
CV4 8DA
United Kingdom
Email: wendy@practiq.org.uk
Please include:

• your name and contact details;

• a clear explanation of your concern;

• relevant dates;

• and copies of any supporting information.

PractIQ will:

• provide a clear way for you to raise your concern;

• acknowledge your complaint within 30 days;

• take appropriate steps to investigate it without undue delay;

• keep you informed where appropriate;

• and explain the outcome.

PractIQ may request evidence of your identity or authority where this is reasonably necessary.
15. Complaining to the Information Commissioner’s Office
You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.
You can find information about making a complaint at:
www.ico.org.uk
The Information Commissioner’s Office can also be contacted at:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
PractIQ would appreciate the opportunity to address your concern first, but you are not required to contact PractIQ before approaching the Information Commissioner’s Office.
16. Links to other websites
The PractIQ website may contain links to Google, clinic websites and other third-party sites.
This Privacy Policy applies only to PractIQ. PractIQ is not responsible for how another website collects or uses personal information.
You should review the privacy information provided by any third-party website you visit.
17. Cookies and similar technologies
What cookies are
Cookies are small text files placed on your computer, tablet or mobile device when you visit a website.
They allow websites to operate properly, remember choices and understand how visitors use the site. Similar technologies may also store or access information on your device.
How PractIQ uses cookies
The PractIQ website is built and hosted using Wix.
Wix and services connected to the website may use cookies and similar technologies to:

• operate and secure the website;

• remember privacy and cookie choices;

• enable website forms and other functions;

• understand how visitors use the website;

• measure website performance;

• and support marketing tools where these are enabled.

The cookies used may change if website features or third-party services are added or removed.
Essential cookies
Essential cookies are required for the website to operate correctly and securely.
They may be used to:

• maintain website security;

• manage network traffic;

• remember cookie-consent choices;

• support website forms;

• enable core Wix functionality;

• and prevent fraud or misuse.

Essential cookies do not require consent where they are strictly necessary to provide a service requested by the visitor.
They cannot normally be disabled through the PractIQ cookie banner. You may be able to block them through your browser settings, but parts of the website may then stop working correctly.
Non-essential cookies
Non-essential cookies are not required for the basic operation of the website.
Depending on the website configuration, these may include:

• functional cookies, which provide optional website features and remember preferences;

• analytics cookies, which help PractIQ understand website visits, traffic and performance;

• and marketing cookies, which may be used to measure advertising or show relevant content.

Non-essential cookies and scripts are disabled until you make a choice through the cookie banner, unless an applicable legal exception allows their use.
The ICO requires consent for non-essential cookies where no exception applies. Consent must involve a clear, positive choice and should be as easy to withdraw as it is to give.
Wix and Usercentrics cookie banner
PractIQ uses the Usercentrics cookie banner provided through the Wix Privacy Centre.
When you first visit the website, the banner allows you to:

• accept non-essential cookies;

• decline non-essential cookies;

• or choose which categories of cookies you will allow.

Until consent is given, the Wix banner is designed to prevent non-essential cookies and connected scripts from loading. Essential cookies may still be used because they are required for the website to function.
Your choices are stored so the website can remember them.
Analytics
PractIQ may use Wix analytics or other analytics services to understand:

• how many people visit the website;

• which pages are viewed;

• how visitors reached the website;

• broad device and browser information;

• and how the website performs.

Where analytics cookies require consent, analytics information will be collected only after you approve the relevant cookie category.
Wix states that its traffic reports rely on analytics cookies consented to by visitors, although some Wix analytics functions may also use essential technologies.
PractIQ does not currently confirm that Google Analytics, Meta Pixel or any other separate advertising tracker is active. This policy will be updated if additional analytics or marketing services are introduced.
Changing or withdrawing your choices
You can change or withdraw your cookie choices at any time by reopening the cookie settings available on the website.
Withdrawing consent does not make earlier processing unlawful, but it prevents the relevant non-essential cookies from being used in future where technically possible.
You can also manage or delete cookies through your browser settings. The method varies between browsers.
Blocking or deleting cookies may affect how the website works and may remove preferences previously saved on your device.
Cookie duration
Some cookies exist only for the duration of your visit and are deleted when you close your browser. These are known as session cookies.
Others remain on your device for a set period or until you delete them. These are known as persistent cookies.
The precise cookies, providers, purposes and expiry periods may be displayed through the cookie banner or cookie settings where that information is supplied by Wix or the relevant service provider.
Third-party cookies
Some cookies may be placed or managed by third parties whose services are used on the website.
These may include Wix and any analytics, payment, embedded-content or marketing providers introduced in the future.
Third-party providers are responsible for their own technologies and privacy practices. You should review their privacy and cookie information where appropriate.
Updates to cookie use
PractIQ may update its use of cookies if:

• the website is changed;

• new Wix functions or applications are added;

• analytics or marketing tools are introduced;

• payment facilities are added;

• or legal requirements change.

This Privacy Policy will be updated where those changes materially affect how visitor information is used.
For questions about PractIQ’s use of cookies, contact:
Wendy Cook trading as PractIQ
Coventry Osteopathic & Sports Injury Clinic
312A Charter Avenue
Coventry
CV4 8DA
United Kingdom
Email: wendy@practiq.org.uk
18. Children’s information
PractIQ provides business services and the website is not directed at children.
PractIQ does not knowingly collect personal information directly from children through the website.
If you believe a child has provided personal information to PractIQ, please contact wendy@practiq.org.uk.
19. Changes to this policy
PractIQ may update this Privacy Policy to reflect changes in:

• its services;

• its systems and suppliers;

• how it uses information;

• legal or regulatory requirements;

• or guidance from the Information Commissioner’s Office.

The current version will be published on this page with the date it was last updated.
Significant changes may also be communicated directly where appropriate.
20. Contact
Questions about this Privacy Policy or how PractIQ uses personal information can be sent to:
Wendy Cook trading as PractIQ
Coventry Osteopathic & Sports Injury Clinic
312A Charter Avenue
Coventry
CV4 8DA
United Kingdom
Email: wendy@practiq.org.uk