The Clinic Visibility Guide
A clinic’s Google Business Profile can look complete while important services, opening hours, photographs or booking links are missing, outdated or inconsistent.
This free 10-page guide helps you check what prospective patients can see, understand what useful profile information looks like, and work through a practical 12-point checklist.
It is written by Wendy Cook, founder of PractIQ and an independent multidisciplinary clinic owner and practice manager since 2001. At the time the guide was updated, Wendy’s clinic had 248 Google reviews with a 4.9 rating.
What’s inside
Written for osteopaths, physiotherapists, chiropractors and multidisciplinary MSK clinics, not marketers:
• Why finding your clinic by name is different from appearing when someone searches for a local service
• Why your own Google search is only one location-specific view of your clinic’s visibility
• Clear standards for business details, service descriptions, photographs, your business description, and contact and booking links
• Generalised examples from completed PractIQ reviews showing how apparently strong profiles can still contain missing or conflicting information
• A fair, pressure-free way to request genuine patient reviews, with example wording
• A suggested monthly check, taking around 20 to 30 minutes, to review hours, links, reviews and visible updates
• A practical 12-point checklist to help you identify areas worth checking
About the author
By Wendy Cook, founder of PractIQ
Wendy has owned and managed an independent multidisciplinary clinic since 2001.
Not sure whether your clinic needs a full review?
The guide helps you check the visible basics yourself.
It does not measure where your clinic appears across local searches or compare it with nearby clinics.
When you want a clinic-specific view, request a Free Visibility Check.